Best practices

legal content writing Best Practices

Legal Content Writing (Tips to Get it Right!)

We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …

law firm seo marketing Best Practices

Law Firm SEO Marketing

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …

direct marketing for law firms Best Practices

Direct Marketing for Law Firms

Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …

Best Practices

Managing an Event (and How to Do it Properly!)

Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …

Best Practices

Legal PR (and How to Do it Effectively!)

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …

law firm advertising Best Practices

Advertising Legal Services (How to Go About It!)

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …

Best Practices

Creating a Marketing Plan for a Law Firm

Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …

Best Practices

Law Firm Marketing Plan (Doing an Audit!)

Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …