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SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …

Best Practices

Legal PR (A Guide!)

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …

law firm advertising Best Practices

Advertising Legal Services (How to Go About It!)

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …

Latest articles

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me “most of their business comes from referrals”. It’s said almost …

Email Marketing for Lawyers

Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to …

Proposal development for law firms: be compliant, be responsive

Proposals are nothing new and yet even now I come across law firms – many large, award-winning ones – still …

Social media law firms: Avoiding the pitfalls

Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it’s …

Content marketing for law firms

Given its impact on clients’ purchasing behaviour, word of mouth continues to be the principal generator of work for professional …

How social media should work for law firms!

Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word …

Why Law Firms Need Digital Strategists

It’s fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a …

Cross selling in law firms: about time for change

It’s no secret that I’m somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, …

Tips for creating valuable content for law firms

Content marketing should be old news for professional service firms. But it’s not. Although professional practitioners have used marketing methods …

Why law firms are still failing at social media!

Every firm knows about social media. Many have some sort of social media presence but very few have implemented a …

Guest blogging for lawyers

Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is …

Blogging for lawyers

Blogging is a very important social media tool. It’s a great way to demonstrate thought leadership. It’s a great way …