Law Firm PPC

law firm ppc

Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to a website when their advertisement is clicked. Organisations typically bid on keyword phrases relevant to their target market and service lines.  The mechanism behind PPC is simple. Search engines, like Google, Bing, and Yahoo, auction […]

Law Firm SEO

law firm seo

Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is where search engine optimisation (SEO) can help.  SEO is the process of improving the visibility of your firms’s website in organic or natural search engine results (SERPs) using ‘on-page’ and ‘off-page’ techniques.  SEO is a […]

Law Firm Networking (A Guide!)

law firm networking

Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get one chance to make a first impression, it’s important to network well. You want that first impression to be good.  In this chapter, we look at how you can use the different types of networking […]

Law Firm SEO Marketing

law firm seo marketing

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting people with more choice […]

The Law Firm Partnership (and the Marketing Dilemma!)

law firm partnership

So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how to cross-sell often degenerates into comical discussions of initiatives such as firm-wide speed dating, face-to-face partner forums, compensating, remuneration or celebration programmes. But as much as cross-selling is flawed, in law firms, you could argue […]

Net Promoter Score for Law Firms

Net Promoter Score for Law Firms

Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have historically been the principal sources of new business. In order to drive these ‘advocacy’ behaviours, legal service levels have to go beyond client satisfaction. What is Net Promoter Score? The Net Promoter Score (NPS) is […]

Law Firm Websites (and Why They are Useful!)

websites for law firms

Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – a firm’s website is central to the firm’s digital marketing strategy in that it is connected to every other digital element that underpins all the firm’s online activities to create an integrated online presence. In […]

A Brief Summary of Digital Marketing for Law Firms

digital marketing for law firms

If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the organisation matching its online capabilities with those of the client. For example: Online client needs Organisation’s online capabilities To find the organisation’s website Develop website, keyword strategy, search engine optimisation (SEO) and pay per click […]

Direct Marketing for Law Firms

direct marketing for law firms

Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS messaging and email. Why is direct marketing relevant to law firms? The benefits of direct marketing are: Maintaining contact and dialogue with existing clients. This is particularly useful between instructions when you would otherwise not […]

Advertising Legal Services (How to Go About It!)

law firm advertising

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law firms a high degree of control for the design and delivery of messages and can be a cost-effective way to disseminate messages, whether to build a preference for an idea/good/service/organisation or to educate people. The […]