Legal Content Writing (Tips to Get it Right!)

legal content writing

We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences have closed themselves off to the traditional means of marketing. People expect to choose when, where and how they see and consume ‘content’. The proliferation of online channels opens up significant opportunities for law firms […]

Social Media Usage by Managing Partners

It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social platforms, even fewer are active participants. There are many reasons for this, some more valid than others. Managing partners may be apprehensive of online engagement in […]

Managing an Event (and How to Do it Properly!)

Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main types of events: product, corporate and community events. Product and/or service events: focused on creating awareness, generating interest (usually through media attention) and increasing sales, typically geared to new product or service launches. Conferences and […]

Legal PR (and How to Do it Effectively!)

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law firm’s target audiences, which could include clients, target clients, employees and suppliers. PR can help firms achieve broader marketing objectives eg: Improve profile and raise visibility of a law firm build relationships generate interest and […]

Law Firm Marketing Tactics: Communications

In other blo posts here, here and here we have discussed developing marketing objectives and strategy as part of the marketing planning process. Now we will look at deciding which marketing tactics that can be used to execute the marketing strategy and in turn achieve the marketing objectives. For the purposes of this blog marketing […]