Unbundling legal services – the beginning of customisation?
Often the biggest task for me as a marketer is to seek to close the enormous gap between those who buy legal services, and creating and delivering what would be necessary to entice the demand of those who don’t. The credence nature of legal services – the risk, the uncertainty and the cost – usually […]
Google Authorship and AuthorRank for lawyers
Many law firms and accountants think that their ‘offline’ reputation will be enough to propel them to online success. Unfortunately that’s not the case. Lawyers and accountants need to create their online identity and develop their reputation online. The most powerful reason is that more and more people are turning to the web as a […]
Service quality in law firms: Sympathy for the Devil
Welcome. ‘Sympathy for the Devil’ by the Rolling Stones is lyrically in a class of its own. My desert island track, drawing inspiration from one of my favourite all-time reads, ‘The Master and Margarita’ by Mikhaíl Bulgakov. As the song’s narrator, Jagger recounts an insinuation into various historical cataclysms: the Crucifixion, the Inquisition and the […]
Law firm clients: Protect them or die!
Speaking with a personal injury lawyer from a provincial firm last week, he was obviously concerned for his future with the changes to personal injury on the horizon. Personal injury work currently amounts to over half of his firm’s income. He asked me what I as a marketer made of the situation. I explained that fundamentally, […]
Social media for professional services firms in 2013
Social media is no new kid on the block. Most professional services firms are using social media platforms to some degree now. Many only took the plunge in 2012, embracing Twitter, LinkedIn and other networks as a tool of communication, still very few integrating social as part of their strategy. I envisage 2013 will see […]
