Law Firm Marketing Articles & Resources

We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …

It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …

So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …

Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …

Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …

If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …

Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …

Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …

In other blo posts here, here and here we have discussed developing marketing objectives and strategy as part of the …