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Best Practices Legal PR (A Guide!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Best Practices Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
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Best Practices Law Firm PPC
Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to …
Best Practices Law Firm SEO
Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is …
Best Practices Law Firm Networking (A Guide!)
Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get …
Best Practices Social Media for Law Firms
‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with …
Best Practices Legal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …
Best Practices Law Firm SEO Marketing
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
Culture Social Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …
Culture The Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …
Opinion Net Promoter Score for Law Firms
Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …
Law Firm Marketing Fundamentals Law Firm Websites (and Why They are Useful!)
Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …
Law Firm Marketing Fundamentals A Brief Summary of Digital Marketing for Law Firms
If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …
Best Practices Direct Marketing for Law Firms
Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …
