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Best Practices Legal PR (and How to Do it Effectively!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Best Practices Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
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Best Practices Legal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …
Best Practices Law Firm SEO Marketing
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
Culture Social Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …
Culture The Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …
Opinion Net Promoter Score for Law Firms
Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …
Law Firm Marketing Fundamentals Law Firm Websites (and Why They are Useful!)
Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …
Law Firm Marketing Fundamentals A Brief Summary of Digital Marketing for Law Firms
If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …
Best Practices Direct Marketing for Law Firms
Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …
Best Practices Managing an Event (and How to Do it Properly!)
Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …
Law Firm Marketing Fundamentals Law Firm Marketing Tactics: Communications
In other blo posts here, here and here we have discussed developing marketing objectives and strategy as part of the …
Best Practices Creating a Marketing Plan for a Law Firm
Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …
Best Practices Law Firm Marketing Plan (Doing an Audit!)
Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …