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Legal PR (and How to Do it Effectively!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
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Legal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …
Law Firm SEO Marketing
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
Social Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …
The Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …
Net Promoter Score for Law Firms
Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …
Law Firm Websites (and Why They are Useful!)
Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …
A Brief Summary of Digital Marketing for Law Firms
If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …
Direct Marketing for Law Firms
Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …
Managing an Event (and How to Do it Properly!)
Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …
Law Firm Marketing Tactics: Communications
In other blo posts here, here and here we have discussed developing marketing objectives and strategy as part of the …
Creating a Marketing Plan for a Law Firm
Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …
Law Firm Marketing Plan (Doing an Audit!)
Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …