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Best PracticesLegal PR (A Guide!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Best PracticesAdvertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
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Best PracticesLaw Firm PPC
Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to …
Best PracticesLaw Firm SEO
Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is …
Best PracticesLaw Firm Networking (A Guide!)
Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get …
Best PracticesSocial Media for Law Firms
‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with …
Best PracticesLegal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …
Best PracticesLaw Firm SEO Marketing
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
CultureSocial Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …
CultureThe Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …
OpinionNet Promoter Score for Law Firms
Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …
Law Firm Marketing FundamentalsLaw Firm Websites (and Why They are Useful!)
Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …
Law Firm Marketing FundamentalsA Brief Summary of Digital Marketing for Law Firms
If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …
Best PracticesDirect Marketing for Law Firms
Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …
