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Best Practices

Legal PR (A Guide!)

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …

law firm advertising Best Practices

Advertising Legal Services (How to Go About It!)

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …

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law firm ppc Best Practices

Law Firm PPC

Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to …

law firm seo Best Practices

Law Firm SEO

Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is …

law firm networking Best Practices

Law Firm Networking (A Guide!)

Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get …

social media for law firms Best Practices

Social Media for Law Firms

‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with …

legal content writing Best Practices

Legal Content Writing (Tips to Get it Right!)

We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …

law firm seo marketing Best Practices

Law Firm SEO Marketing

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …

Culture

Social Media Usage by Managing Partners

It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken …

law firm partnership Culture

The Law Firm Partnership (and the Marketing Dilemma!)

So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …

Net Promoter Score for Law Firms Opinion

Net Promoter Score for Law Firms

Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …

websites for law firms Law Firm Marketing Fundamentals

Law Firm Websites (and Why They are Useful!)

Fundamentally a website is a collection of related webpages belonging to a single domain. In a law firm context – …

digital marketing for law firms Law Firm Marketing Fundamentals

A Brief Summary of Digital Marketing for Law Firms

If marketing is about matching the law firm’s capabilities with the needs of the client, digital marketing is about the …

direct marketing for law firms Best Practices

Direct Marketing for Law Firms

Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …