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Best Practices

Creating a Marketing Plan for a Law Firm

Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …

Best Practices

Law Firm Marketing Plan (Doing an Audit!)

Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …

Law Firm Marketing Fundamentals

Putting Marketing into Practice at your Firm

At the heart of the relationship between a law firm and its clients are the legal services the firm offers …

Law Firm Marketing Fundamentals

What is ‘Marketing’ in a Law Firm Context?

The main purpose behind marketing is to match the legal service providers’ capabilities with the needs of clients in order …

Law Firm Marketing Fundamentals

Marketing of Legal Services

The market for legal services looks vastly different today than it did 30 years ago. As one of the oldest …