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Best Practices

Managing an Event (and How to Do it Properly!)

Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …

Law Firm Marketing Fundamentals

Law Firm Marketing Tactics: Communications

In other blo posts here, here and here we have discussed developing marketing objectives and strategy as part of the …

Best Practices

Creating a Marketing Plan for a Law Firm

Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …

Best Practices

Law Firm Marketing Plan (Doing an Audit!)

Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …

Law Firm Marketing Fundamentals

Putting Marketing into Practice at your Firm

At the heart of the relationship between a law firm and its clients are the legal services the firm offers …

Law Firm Marketing Fundamentals

What is ‘Marketing’ in a Law Firm Context?

The main purpose behind marketing is to match the legal service providers’ capabilities with the needs of clients in order …

Law Firm Marketing Fundamentals

Marketing of Legal Services

The market for legal services looks vastly different today than it did 30 years ago. As one of the oldest …