The Law Firm Partnership (and the Marketing Dilemma!)

law firm partnership

So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how to cross-sell often degenerates into comical discussions of initiatives such as firm-wide speed dating, face-to-face partner forums, compensating, remuneration or celebration programmes. But as much as cross-selling is flawed, in law firms, you could argue […]

Net Promoter Score for Law Firms

Net Promoter Score for Law Firms

Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have historically been the principal sources of new business. In order to drive these ‘advocacy’ behaviours, legal service levels have to go beyond client satisfaction. What is Net Promoter Score? The Net Promoter Score (NPS) is […]