SEO for Law Firms – The Importance of Being ‘Visible’
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting people with more choice than […]
Legal PR (A Guide!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law firm’s target audiences, which could include clients, target clients, employees and suppliers. PR can help firms achieve broader marketing objectives eg: Improve profile and raise visibility of a law firm build relationships generate interest and […]
Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law firms a high degree of control for the design and delivery of messages and can be a cost-effective way to disseminate messages, whether to build a preference for an idea/good/service/organisation or to educate people. The […]
