Social media law firms: Avoiding the pitfalls
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it’s no longer considered a new technology. In consumer markets, take up of social channels was rapid and it’s now a well-established part of the marketing mix. But the same can’t be said for social media […]
How social media should work for law firms!
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business. And this is usually further exacerbated by concerns around professional reputation, and the inherent risks of widespread communication, a lack of ownership, and confusion around […]
Why law firms are still failing at social media!
Every firm knows about social media. Many have some sort of social media presence but very few have implemented a successful social media strategy that maximises the potential benefits. For law and accountancy firms, social media can be a useful tool to help you build relationships with potential clients, increase the responsiveness and effectiveness of […]
Social Media for Law Firms
‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.’ CIPR Social Media Panel Many of us are already familiar […]
Social Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social platforms, even fewer are active participants. There are many reasons for this, some more valid than others. Managing partners may be apprehensive of online engagement in […]
Social media for professional services firms in 2013
Social media is no new kid on the block. Most professional services firms are using social media platforms to some degree now. Many only took the plunge in 2012, embracing Twitter, LinkedIn and other networks as a tool of communication, still very few integrating social as part of their strategy. I envisage 2013 will see […]
Social media professional services: A weapon of mass disruption
It’s hard to talk about the impact of social media without mention of the ‘disruption’ these new platforms are creating. The word ‘disruptive’ is used a lot these days. It’s almost becoming as popular as the word ‘strategy’. But for me, in the case of social media, it is being used in the true sense […]
