SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting people with more choice than […]

Guest blogging for lawyers

guest blogging

Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is when the owner of a blog features an article or content written by a guest contributor, like a lawyer or accountant, on their blog. It has benefits for both parties. The blog owner gets to […]

Blogging for lawyers

blogging

Blogging is a very important social media tool. It’s a great way to demonstrate thought leadership. It’s a great way for potential clients to perceive technical excellence and professionalism. But it’s a difficult task, building a blog that attracts significant traffic. And as blogging is taking off in a big way, with more lawyers and […]

Law firm SEO – black hat, white hat??

black hat or white hat

Law firm SEO (search engine optimisation) is a popular topic. It’s how a law firm can strategically optimise its site to improve its rankings within search engine results.Competition for places on page one of search engine results is intense for many keywords and phrases. The majority of search engine traffic is shared amongst sites that […]

SEO link building for law firms

link building

Every law firm should be in the business of making their websites more user friendly and content rich. But they need to do so while keeping an eye on the prize: to always strive to rank higher in search engines. Everyone knows that a high ranking for your chosen keywords or phrases will drive traffic […]

Law Firm SEO

law firm seo

Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is where search engine optimisation (SEO) can help.  SEO is the process of improving the visibility of your firms’s website in organic or natural search engine results (SERPs) using ‘on-page’ and ‘off-page’ techniques.  SEO is a […]

Law Firm SEO Marketing

law firm seo marketing

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting people with more choice […]