Email Marketing for Lawyers
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing can deliver a high return on investment. There are many ways in which email marketing can work: Transaction emails: for example, when a prospective client […]
Email marketing tips for lawyers
I’ve worked with numerous email marketing systems and developed many content infrastructures for law and accountancy firms. The same issues crop up all the time. Successful email marketing means more than just plugging the gaps between client instructions. Clients aren’t willing to tolerate generic email blasts. Email campaigns, news related e-shots or legislation updates must […]
