Content marketing for law firms
Given its impact on clients’ purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly through ‘thought leadership’ marketing; providing viewpoints, clarity to ambiguous problems, and solutions through offline ‘content’ such as newsletters, white papers and articles. Sharing knowledge with […]
Tips for creating valuable content for law firms
Content marketing should be old news for professional service firms. But it’s not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the past to prove and showcase their expertise – other industries are now leaps and bounds ahead in the way they approach content marketing. Social media […]
Guest blogging for lawyers
Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is when the owner of a blog features an article or content written by a guest contributor, like a lawyer or accountant, on their blog. It has benefits for both parties. The blog owner gets to […]
Blogging for lawyers
Blogging is a very important social media tool. It’s a great way to demonstrate thought leadership. It’s a great way for potential clients to perceive technical excellence and professionalism. But it’s a difficult task, building a blog that attracts significant traffic. And as blogging is taking off in a big way, with more lawyers and […]
6 ways to supercharge your content ideas
“I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You’re far from alone. We come across it throughout professional services. Advisers are too busy with client work, managing teams, etc etc. Add to that the need to […]
Legal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences have closed themselves off to the traditional means of marketing. People expect to choose when, where and how they see and consume ‘content’. The proliferation of online channels opens up significant opportunities for law firms […]
