Social Media Usage by Managing Partners
It’s no secret that managing partners of law firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social platforms, even fewer are active participants. There are many reasons for this, some more valid than others. Managing partners may be apprehensive of online engagement in […]
The Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how to cross-sell often degenerates into comical discussions of initiatives such as firm-wide speed dating, face-to-face partner forums, compensating, remuneration or celebration programmes. But as much as cross-selling is flawed, in law firms, you could argue […]
