Email Marketing for Lawyers

Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing can deliver a high return on investment. There are many ways in which email marketing can work: Transaction emails: for example, when a prospective client […]

Proposal development for law firms: be compliant, be responsive

Proposals are nothing new and yet even now I come across law firms – many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers in law firms, and in all honesty, I don’t envy them much. Let me explain. Lawyers are pressed in terms of time management and fee […]

Social media law firms: Avoiding the pitfalls

Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it’s no longer considered a new technology. In consumer markets, take up of social channels was rapid and it’s now a well-established part of the marketing mix. But the same can’t be said for social media […]

Content marketing for law firms

Given its impact on clients’ purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly through ‘thought leadership’ marketing; providing viewpoints, clarity to ambiguous problems, and solutions through offline ‘content’ such as newsletters, white papers and articles. Sharing knowledge with […]

How social media should work for law firms!

Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business. And this is usually further exacerbated by concerns around professional reputation, and the inherent risks of widespread communication, a lack of ownership, and confusion around […]

Tips for creating valuable content for law firms

Content marketing should be old news for professional service firms. But it’s not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the past to prove and showcase their expertise – other industries are now leaps and bounds ahead in the way they approach content marketing. Social media […]

Law Firm PPC

law firm ppc

Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to a website when their advertisement is clicked. Organisations typically bid on keyword phrases relevant to their target market and service lines.  The mechanism behind PPC is simple. Search engines, like Google, Bing, and Yahoo, auction […]

Law Firm SEO

law firm seo

Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is where search engine optimisation (SEO) can help.  SEO is the process of improving the visibility of your firms’s website in organic or natural search engine results (SERPs) using ‘on-page’ and ‘off-page’ techniques.  SEO is a […]

Law Firm Networking (A Guide!)

law firm networking

Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get one chance to make a first impression, it’s important to network well. You want that first impression to be good.  In this chapter, we look at how you can use the different types of networking […]

Social Media for Law Firms

social media for law firms

‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.’ CIPR Social Media Panel Many of us are already familiar […]