Law Firm PPC

law firm ppc

Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to a website when their advertisement is clicked. Organisations typically bid on keyword phrases relevant to their target market and service lines.  The mechanism behind PPC is simple. Search engines, like Google, Bing, and Yahoo, auction […]

Law Firm SEO

law firm seo

Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is where search engine optimisation (SEO) can help.  SEO is the process of improving the visibility of your firms’s website in organic or natural search engine results (SERPs) using ‘on-page’ and ‘off-page’ techniques.  SEO is a […]

Law Firm Networking (A Guide!)

law firm networking

Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get one chance to make a first impression, it’s important to network well. You want that first impression to be good.  In this chapter, we look at how you can use the different types of networking […]

Social Media for Law Firms

social media for law firms

‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.’ CIPR Social Media Panel Many of us are already familiar […]

Legal PR (A Guide!)

Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law firm’s target audiences, which could include clients, target clients, employees and suppliers. PR can help firms achieve broader marketing objectives eg: Improve profile and raise visibility of a law firm build relationships generate interest and […]

Legal Content Writing (Tips to Get it Right!)

legal content writing

We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences have closed themselves off to the traditional means of marketing. People expect to choose when, where and how they see and consume ‘content’. The proliferation of online channels opens up significant opportunities for law firms […]

Law Firm SEO Marketing

law firm seo marketing

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting people with more choice […]

Direct Marketing for Law Firms

direct marketing for law firms

Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS messaging and email. Why is direct marketing relevant to law firms? The benefits of direct marketing are: Maintaining contact and dialogue with existing clients. This is particularly useful between instructions when you would otherwise not […]

Managing an Event (and How to Do it Properly!)

Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main types of events: product, corporate and community events. Product and/or service events: focused on creating awareness, generating interest (usually through media attention) and increasing sales, typically geared to new product or service launches. Conferences and […]

Advertising Legal Services (How to Go About It!)

law firm advertising

Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law firms a high degree of control for the design and delivery of messages and can be a cost-effective way to disseminate messages, whether to build a preference for an idea/good/service/organisation or to educate people. The […]